What Wholesale Pricer does
Set different prices for different customer tags. Wholesale, reseller, VIP — each sees their correct pricing automatically.
- ✓ Price rules by customer tag
- ✓ Percentage or fixed discount per tag
- ✓ Works on all Shopify plans
- ✓ No theme code changes needed
COMMON QUESTIONS
Frequently asked
Can I do wholesale pricing without Shopify Plus?
Yes — Wholesale Pricer uses Shopify's customer tag system to apply pricing rules. Tags are available on all Shopify plans including Basic. No Shopify Plus subscription is required. Shopify Plus has a native B2B pricing feature, but it starts at $2,300/month. Wholesale Pricer delivers the same core capability for $14.99/year.
How does a customer get assigned their wholesale pricing tag?
You can assign tags manually from your Shopify customer admin, import them via CSV for bulk updates, use a B2B registration form app that assigns tags automatically on approval, or use Shopify Flow to assign tags based on order history rules. Wholesale Pricer works with any tagging method.
Are wholesale prices hidden from non-wholesale customers?
Yes — wholesale pricing is only visible to logged-in customers who have the relevant tag assigned to their account. Guests and retail customers see the standard retail price. Wholesale prices are never exposed in the storefront HTML, product meta or any publicly accessible data.