COMMON QUESTIONS
Frequently asked
How is Cart Recovery different from Klaviyo for abandoned cart emails?
Klaviyo is a comprehensive email marketing platform that charges $45–$150/month for the volume most Shopify stores need. Cart Recovery does one thing — automated abandoned cart email sequences — for $12.99 per year. If abandoned cart recovery is the only thing you need from an email marketing tool, Cart Recovery saves you $520–$1,780 per year compared to Klaviyo.
Does Cart Recovery comply with GDPR and India's PDPA regulations?
Yes — Cart Recovery only sends recovery emails to customers who have explicitly opted in to marketing communications during checkout. No emails are sent to guests who did not opt in. The unsubscribe mechanism in every email is compliant with GDPR, India PDPA and CAN-SPAM requirements.
What is the average abandoned cart recovery rate?
Industry benchmarks show abandoned cart email sequences recover 5–15% of abandoned carts. The first email (sent within 1 hour of abandonment) recovers the most — typically 40–50% of total recoveries. Merchants using a 3-email sequence with a discount code in the final email see higher recovery rates than those using a single email.